Browse Library

There is a very simple framework that will help you sharpen your writing by presenting your idea or argument in a clear, concise, and engaging way. It’s what advertising pioneer David Ogilvy called the “big idea.” When applied to all writing, I call it the “one idea rule.”

As your business grows and evolves you may begin to question whether you are outgrowing your brand. There are many pros and cons to deciding whether you should refresh or remain steady with your branding.

The reality is that Maine entrepreneurs – SCORE clients among them – are of many ages, and age has little to do with their success. According to SCORE mentors from throughout the state - people who collectively work with hundreds of entrepreneurs in all stages of business – the factors that matter are character traits – perseverance, optimism, and resourcefulness.

LinkedIn can be a powerful tool for building a professional network that leads to referrals and sales. Every business owner can probably benefit from a free LinkedIn profile to keep connected with peers, your local business leaders, and your network of suppliers and consultants. However, for those businesses selling to other professionals, LinkedIn can do much more.