Creating a Customer, Not Just Making a Sale (211207) December 7, 2021, 12:00pm EST December 7, 2021, 1:00pm EST
Zoom Webinar
ME, 04101

To many people starting their own business, sales can be scary. But it doesn't have to be! Sales can be a natural extension of your entrepreneurial journey. Our live webinar, made possible by Infinity Federal Credit Union, offers essential information and guidance to help you become your best salesperson.

We will cover the basics of identifying your ideal customer and creating tools to help you make them your best referral partner. If being in business on your own is your goal, but selling what you make or do is a current roadblock, this event is for you!

Topics include:

  • Creating customer personas and profiles
  • Identifying and segmenting ideal customers 
  • How to meet the customer where they are at 
  • Leveraging your unique value proposition to the ideal customer
  • So What, Who Cares, What is in it for me?

Your Presenter: Tom Morgan

Tom is Founder and CEO of Breakthrough Sales Solutions, an Outsourced/Fractional VP of Sales consultancy business. He has over 25 years of sales management experience and has worked with brands such as Reebok, PUMA, Keds, and Life is Good. He now helps small and mid-sized businesses throughout Maine create sales strategies, sales processes, and sales team direction to achieve their business growth goals - and has been a SCORE Mentor since 2018.

About the Presenter(s)

Tom Morgan

I have been a Senior Sales Executive for over 25 Years and I can help SCORE clients navigate their sales journey, from creating a sales process to helping them build a sales structure. To a novice, sales can be an intimidating experience, I like to make sales process an enjoyable experience and build the SCORE clients confidence in their ability to sell. Sales is all about believing in your...

Creating a Customer, Not Just Making a Sale (211207)