Marketing 101 for Farms (211215) December 15, 2021, 12:00pm EST December 15, 2021, 1:00pm EST
Location:
Zoom
ME, 04101

Every successful farm business has a marketing plan. It may not be a formal marketing plan but it will most likely include the important elements of:

  • Identifying ideal customers
  •  How to connect with them
  •  Differentiating your products from other similar products
  •  Setting appropriate prices
  •  Product promotion

Finding customers who value your products and retaining those customers is essential to a successful business. This workshop will discuss the key elements of successful marketing, and is made possible by Farm Credit East (farmcrediteast.com).

Your presenter: Chris Laughton

Chris is the Director of Knowledge Exchange at Farm Credit East, conducting outreach to the diverse agricultural communities of the region and overseeing Farm Credit East’s customer education programs. Previously, Chris worked in his family’s greenhouse & nursery business. He has been a SCORE Mentor since 2021.

Marketing 101 for Farms (211215)