Portland, ME, 04101
Whether you’ve never started a business before, or have been in business for years, understanding your target market (customers) and being able to define what differentiates your business is key to your future success. This one hour online workshop will explore the core principles of marketing strategy:
- Customer strategy and different ways to conduct market research
- Competitive positioning
- Market evaluation and development of a pricing strategy
Note that this is NOT a course about creating an advertising campaign or a logo for your business. It focuses on the strategy guiding your business.
This workshop has been made possible by the Maine Technology Institute.
Your Presenter: Rebecca Fish
Rebecca has over 25 years of experience with large and small biotechnology firms, including roles as the Vice President of Marketing and Product Strategy, and Vice President of Global Public Health Policy. She currently runs her own consulting company, guest lectures at Duke, Dartmouth, Johns Hopkins, and Georgetown University, and has been a SCORE Mentor since 2019.